The attention economy taught music, sport and entertainment to count activity and call it progress. But a like is not fandom, a stream is not commitment, and engagement is often just observable noise.
SPORT IS REPEATING MUSIC’S BIGGEST MISTAKE
port is drowning in data, but starving for understanding.
Football, rugby, cricket and other sports now have more dashboards, apps, platforms and fan engagement tools than ever before. But music learned the hard way that measuring more behaviour does not automatically mean understanding more about fans.
WHAT DOES VIP ACTUALLY MEAN?
VIP should mean more than expensive access. In music and sport, too many “premium” experiences reward spending power rather than emotional value. But the most valuable fans are not always the richest. They are often the ones who carry the culture, bring others in, create advocacy and make the whole ecosystem stronger.