fan Insight + commercial Innovation
Sound Effects uses different methodology to uncover the emotional, psychological and ideological basis of your artists fandom.
Crucially, we then turn what we discover into action!
We’ll work with you to develop real things that maintain an ongoing understanding and rewarding connection.
Define
Using ‘What’ and ‘Why’ data we define your artist eco-system and fan dynamic. Defining the basis of their fans emotive connection…
Plan
…we create a strategic plan based on the artists unique brand + values, responding to their fan's distinct needs and values…
Make It Happen
…developing products, events, experiences, partnerships, content that builds an enduring artists eco-system around the fan…
Redefine
…and setup infrastructure for ongoing insight and feedback to inspire ongoing development.