More than a hunch. More than a wing and a prayer.

 

The Music Industry is drowning in ‘WHAT’ data. That’s data that records the action, transaction or effect of a decision made, in the past.

But ‘WHAT’ data doesn’t explain the human emotive element that influenced that past activity. It’s ‘WHY’ data that reveals the attitudinal reason ‘why’ a choice was made, or an action happened.

‘WHY’ data is about the future, about possibility, about opportunity. ‘WHY’ is about empowering informed decisions and creativity.

Sound Effects are all about the ‘WHY’ - because you first need the ‘WHY’ to effect the right ‘WHAT’.

 
 
why you need to work with us.

The $4.3B Superfan “opportunity” isn’t about charging superfans more. It’s about connecting more, and then scaling that connection across the entire fanbase

We uncover truths, not just trends

We plan strategically, not tactically

We connect silos, not just campaigns

We speak artist, label, and fan fluently

We’ve done this globally, from frontline to catalogue, from Bowie to Charli XCX

 

You don’t need another dashboard, App, or 'always on' campaign. You need a partner who knows how to:

uncover emotional drivers,

develop fan-first strategies, and

activate real people to spark real growth.

We're not just tracking passion. We're activating it