WHAT WE’VE DONE
At Sound Effects, we don’t just count fans. We decode them - from São Paulo to Shanghai, Brooklyn to Bologna.
These case studies show how our insight work goes way beyond playlists and dashboards. It’s how we help artists cut through the noise, spark creative ideas, and unlock global fandom that actually means something.
From positioning breakthrough stars to reimagining icons, we’ve helped labels and managers around the world tap into what really drives fan behaviour — emotionally, culturally, and commercially.