Working With Italian Legends

We are really excited to be working with the legendary, Pozzoli S.p.A.

What can we say? Pozzoli are both a legend and an institution in the music business. Founded in 1968 just outside Milan, they’re an award-winning specialist in the design and manufacture of high-end, bespoke packaging. They’ve created work for superstars of every era:

David Bowie, The Rolling Stones, Radiohead, Ed Sheeran, Pink Floyd, U2, Pearl Jam, Kate Bush, Prince, The Ramones, Eric Clapton, Andrea Bocelli, Liam Gallagher, Taylor Swift, Depeche Mode, Chemical Brothers, Bruce Springsteen, Florence & the Machine, Queen, Paul McCartney, Muse, Tom Petty…

…that's literally just a handful of the artists that they have created stunning work for. 

Pozzoli also works in Film, Cosmetics, Beverage, Fashion and the Luxury Goods sectors creating innovative designs for some of the world’s most famous and desirable brands - Tiffany & Co, Cartier, Chloe, Channel, Armani, Joop!, Coty, Choppard, L’Occitane, Miu Miu, Cerruti 1881, Hublot, Walt Disney, Warner Bros Film and Sony Pictures.

This isn’t the first time that the Sound Effects team has worked within the physical product and bespoke packaging space, far from it. In the past, we’ve explored fans unique interaction and perception of physical product. We’ve discovered how fans feel about physical product, their expectations around bespoke and limited-edition releases. We’ve also uncovered insights about the role of physical product in an evolving music streaming landscape. 

WE'VE TEAM UP WITH ADVERTISING LEGEND NEIL A. DAWSON & COMPANY

Direct Line

Adidas

Asics

BEASTIE BOYS AND THE ADAM YAUCH PLAYLIST

WE'VE BEEN TOTALLY LOST IN THE WONDERFUL BEASTIE BOY BOOK FOR SOME TIME NOW.

In this bestseller Adam Horovitz and Michael Diamond, better known as ADROCK and Mike D, transports you back in time, to a New York that no longer exists.

If you were wannabe B-Boy or B-Girl back in the day, this book will take you back to a mad, bad, colourfully crazy time. It might just remind you how you felt as a wide-eyed teenager.

At the end of the book Mike D takes you through an Adam Yauch playlist which serves to highlight the splendour of a man we lost way to soon.

And the audible book is a must as well. Hoping to try out some of those recipes soon.

MUSIC FANS ARE AGE AND GENRE AGNOSTIC. GET USED TO IT.

Check out this brilliant clip of YouTube stars Tim and Fred Williams, it shows a truth that sadly the music business and the media seem to miss. Music fans are increasingly age and genre agnostic and have been for quite a long time.

Our work at Sound Effects has shown that this is particularly true with younger fans. Working with audiences all over the world has revealed that music is ‘new’ at the point of discovery, not the point of creation. When a younger music fan discovers Sly & the Family Stone, or Floyd, or Fontaines D.C, or Miles Davis, that music is contemporized by them at that point of discovery.

Any type of consumption data will not reveal these powerful human truths. Thats the type of WHAT data that we’ve talked about before is probably telling you more about the platform or point of consumption than the audience itself. These are human truths that can only arise from WHY insights.