HOW TO CONNECT MORE EFFECTIVELY WITH AUDIENCES VIA MUSIC.

IT’S PROBABLY NEVER BEEN HARDER TO IDENTIFY AND REACH THE RIGHT AUDIENCES. AND A CLUTTERED, NOISY, RAPIDLY MOVING WORLD HAS MADE IT MORE CHALLENGING TO MAKE A MEANINGFUL AND ENDURING CONNECTION WITH THAT AUDIENCE.

While traditional routes to market have become fragmented, competition is high, and loyalty is low. And while consumers are bombarded with more messages than ever before, it seems that their attention spans are lower than ever. 

The proliferation of products and service…of brands themselves is unprecedented. Brands fight to connect with increasingly cynical and marketing literate consumers who’ve "seen it all", think "Nothing stands out + Nothings unique" 

”if you ask executives whether their company's offerings are differentiated and about 80% will say yes. But ask the customer of those companies the same question and only 10% will agree” Harvard Business Review

So why aren’t more brands truly exploring the power that music has to connect with audiences? 

And I say ‘truly’ because I’m not talking about the really ‘bang’n track’ that your Ad Agency Creative says you must Synch. And certainly not talking about an arbitrary Popstar plonked into a campaign, with no apparent thought to brand synergy. Remember, artists have brands too. 

No, we’re talking about mining specialist creative insight that guides and inspires unique brand experiences. That via a unique understanding of the very incongruent human connections with music can create powerful and enduring audience relationships.

Brands, if brave enough, can be rethinking the way music is used to differential and connect. They just need the right insight.

At Sound Effects, we’ve developed a unique approach to this. We use our experience within the music business, working with audience all over the world to help brands ignite lasting audiences’ relationships through music.