Working With Italian Legends

We are really excited to be working with the legendary, Pozzoli S.p.A.

What can we say? Pozzoli are both a legend and an institution in the music business. Founded in 1968 just outside Milan, they’re an award-winning specialist in the design and manufacture of high-end, bespoke packaging. They’ve created work for superstars of every era:

David Bowie, The Rolling Stones, Radiohead, Ed Sheeran, Pink Floyd, U2, Pearl Jam, Kate Bush, Prince, The Ramones, Eric Clapton, Andrea Bocelli, Liam Gallagher, Taylor Swift, Depeche Mode, Chemical Brothers, Bruce Springsteen, Florence & the Machine, Queen, Paul McCartney, Muse, Tom Petty…

…that's literally just a handful of the artists that they have created stunning work for. 

Pozzoli also works in Film, Cosmetics, Beverage, Fashion and the Luxury Goods sectors creating innovative designs for some of the world’s most famous and desirable brands - Tiffany & Co, Cartier, Chloe, Channel, Armani, Joop!, Coty, Choppard, L’Occitane, Miu Miu, Cerruti 1881, Hublot, Walt Disney, Warner Bros Film and Sony Pictures.

This isn’t the first time that the Sound Effects team has worked within the physical product and bespoke packaging space, far from it. In the past, we’ve explored fans unique interaction and perception of physical product. We’ve discovered how fans feel about physical product, their expectations around bespoke and limited-edition releases. We’ve also uncovered insights about the role of physical product in an evolving music streaming landscape.