FROM INSIGHT TO IMPACT…FAST!

MOST MUSIC DATA TELLS YOU WHAT FANS DID. WE TELL YOU WHY…AND HOW TO TURN THAT UNDERSTANDING INTO REAL GROWTH.

 

Insight

WE Find Out Why Fans Care (& What To Do With That Truth)

  • The Music Business is drowning in data, but starved of understanding.

  • Platforms tell you what fans did. We tell you why, and what to do about it.

  • We deliver WHY data - the emotional, attitudinal, irrational truth behind fan behaviour.

  • We use both quant + qual tools to profile, segment, and reveal fan motivations.

 

What We Deliver:

  • Attitudinal & psychographic mapping

  • Fan recruitment & segmentations that reveal emotional drivers, not just behaviours

  • Rapid qualitative + quantitative research (6 weeks from fan recruitment to activation)

  • Cost-effective: up to 80% cheaper than standard insight tools

  • Faster, richer, cheaper than standard tools

  • Conventional Quant + qual research

  • Faster, richer insight - from insight to action.

STRATEGY

We Turn Truths Into Strategy

  • We don’t build campaigns. We build artist careers.

  • We create long-term strategic roadmaps across the full fan ecosystem — content, live, product, community, partnership.

  • Strategic planning connects all stakeholders with a unified, fan-first approach.

 

Strategic Planning Across:

  • Career arc strategy

  • Fan ecosystem integration

  • Live, merch, experiential, content, D2C + brand partnerships

  • Community & CRM

  • Community activation strategy

  • Artist/manager/label alignment

  • Portfolio or release planning

  • Release + product planning

ACTIVATION

We Activate the Right Fans, in the Right Way

  • The Superfan Engine is your emotional growth engine.

  • Remember street teams? We brought them back, with purpose.

  • We recruit your most passionate, influential fans into the Superfan Engine research community

  • Then we activate them to drive UGC, word of mouth, and earned media

  • Digital street teams, storytellers, and amplifiers

  • Scalable street teams for any artist, genre, or market

  • Reach beyond superfans: we also target casual, lapsed, and potential fans

 

The Superfan Engine gives you:

  • Superfan recruitment

  • Segmentation and attitudinal profiling

  • Two-way dialogue

  • Ongoing Quant & Qual research

  • UGC & buzz campaigns

  • Community dashboards

  • Earned media & peer-to-peer amplification

  • Emotional drivers turned into commercial content