Storytelling is primal, a tradition rooted in many cultures the world over. Our brains are hardwired to understand story structure so the emotive power of stories is what can capture the attention and elicit brand loyalty.
MILLENNIAL + GEN Z = REDUNDANT TERMS!
IT’S NOT JUST ABOUT THE WHAT…IT’S ALL ABOUT THE WHY
WHY IS MUSIC AN UNTAPPED RESOURCE FOR BRANDS?
THE STORYTELLING SECRET: DON’T THINK CONSUMERS OR CUSTOMERS. THINK AUDIENCES
HOW TO CONNECT MORE EFFECTIVELY WITH AUDIENCES VIA MUSIC.
It’s probably never been harder to identify and reach the right audiences. And a cluttered, noisy, rapidly moving world has made it more challenging to make a meaningful and enduring connection with that audience.
So why aren’t more brands truly exploring the power that music has to connect with audiences?
AMSTERDAM TALKING HOW MUSIC CAN INNOVATE BANKING + BREWING.
Stormzy to support black organisations and charities with a pledges of £10m over 10 years.
THIS IS WONDERFUL NEWS FROM AN OLD ARTISTS FROM OUR WARNER’S DAYS. THIS IS AND INDIVIDUAL ARTIST, NOT A LARGE CORPORATION, TAKING THE LEAD TO ADDRESS A SOCIETAL PROBLEM WITH POSITIVE, PRACTICAL ACTION.
We passionately believe that Brands have a great opportunity, in fact a responsibility, to take affirmative action that helps to deliver real societal change. Particularly the Financial Services sector. Partnering with the right musical platform is one of the very best ways to do this and ripe for innovation. Very targeted and considered action are possible…but its more than just slapping your brand on a cause.
We've got ideas, interested Brands apply here!
https://www.linkedin.com/feed/update/urn:li:activity:6687024843105280000
