Spotify’s annual Loud & Clear report is a masterclass in cherry picked stats and mythmaking.

Hunter Giles breakdown of Spotify’s payouts is a real eye-opener, and highlights why revenue diversification is so crucial to rightsholders.

At Sound Effects, we take a strategic approach to help artists and rights holders identify those incremental revenue opportunities. By using attitudinal insight, we pinpoint areas where artists can unlock new revenue streams beyond streaming. We look at fan behaviour and preferences to inform how to best monetize across different sectors—whether it's physical sales, merch, licensing, or publishing.

What sets us apart is that we develop tailored strategies for each artist or catalogue. We don’t just throw a bunch of ideas at the wall and hope something sticks. We create a comprehensive plan that’s built around diversifying income and boosting resilience across multiple revenue streams. Our goal is to empower artists and rights holders to take control of their financial future, reducing dependency on platforms that aren’t delivering long-term value.

It’s about creating a holistic fan ecosystem where success doesn’t rely solely on one channel, but on a multifaceted approach that builds sustainable growth.