…so we find and create more ways for artists to earn more money, for more years by understanding more about their fans.

we handle that, while you get on with the important stuff.

We’re not just a tech platform, or some ‘silver-bullet’ app. We’re real people that roll-up our sleeves to develop and deliver products, experiences, events, content, commercial partnerships and more, based on thorough insight and understanding of the fan’s unique emotional and attitudinal connection to the artist. Not ‘data’, but Insight!

Fandom is about connecting to an artist on a deep emotional, psychological and ideological level.

This connection is complex, shaping attitudes, cultural codes and dictating behaviours, and yet from one artist, or country to the next, the unique dynamics of the Artist-Fan connection differ.

From within the music business, we have a distorted view of the real lives of fans. And no amount of transactional data can explain the psychological, emotional or irrational reasons for a fan's connection with an artist.