BEASTIE BOYS AND THE ADAM YAUCH PLAYLIST

BeastieBoysBook

WE'VE BEEN TOTALLY LOST IN THE WONDERFUL BEASTIE BOY BOOK FOR SOME TIME NOW.

In this bestseller Adam Horovitz and Michael Diamond, better known as ADROCK and Mike D, transports you back in time, to a New York that no longer exists.

If you were wannabe B-Boy or B-Girl back in the day, this book will take you back to a mad, bad, colourfully crazy time. It might just remind you how you felt as a wide-eyed teenager.

At the end of the book Mike D takes you through an Adam Yauch playlist which serves to highlight the splendour of a man we lost way to soon.

Listen on Spotify: Taken from Beastie Boys Book (Adam Horovitz & Michael Diamond, Faber & Faber 2018)

And the audible book is a must as well. Hoping to try out some of those recipes soon.

MUSIC FANS ARE AGE AND GENRE AGNOSTIC. GET USED TO IT.

Check out this brilliant clip of YouTube stars Tim and Fred Williams, it shows a truth that sadly the music business and the media seem to miss. Music fans are increasingly age and genre agnostic and have been for quite a long time.

Tim+Fred Wiiliams Vs Phil Collins

Our work at Sound Effects has shown that this is particularly true with younger fans. Working with audiences all over the world has revealed that music is ‘new’ at the point of discovery, not the point of creation. When a younger music fan discovers Sly & the Family Stone, or Floyd, or Fontaines D.C, or Miles Davis, that music is contemporized by them at that point of discovery.

Any type of consumption data will not reveal these powerful human truths. Thats the type of WHAT data that we’ve talked about before is probably telling you more about the platform or point of consumption than the audience itself. These are human truths that can only arise from WHY insights.

Stormzy to support black organisations and charities with a pledges of £10m over 10 years.

THIS IS WONDERFUL NEWS FROM AN OLD ARTISTS FROM OUR WARNER’S DAYS. THIS IS AND INDIVIDUAL ARTIST, NOT A LARGE CORPORATION, TAKING THE LEAD TO ADDRESS A SOCIETAL PROBLEM WITH POSITIVE, PRACTICAL ACTION.

We passionately believe that Brands have a great opportunity, in fact a responsibility, to take affirmative action that helps to deliver real societal change. Particularly the Financial Services sector. Partnering with the right musical platform is one of the very best ways to do this and ripe for innovation. Very targeted and considered action are possible…but its more than just slapping your brand on a cause.

We've got ideas, interested Brands apply here!

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