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When Music Labels Become Investment Funds: What Artists Must Do Next - Make it stand out ‘Son you did some sloppy science’ https://images.squarespace-cdn.com/content/v1/5c0d64d2cc8fedd65b174e24/a2ddebd8-55a9-4be6-b985-44654c0943fd/pexels-romulo-queiroz-2079642-11798250.jpg INSIGHTS + NEWS - When Music Labels Become Investment Funds: What Artists Must Do Next - Make it stand out “…capital efficiency and yield extraction…” https://images.squarespace-cdn.com/content/v1/5c0d64d2cc8fedd65b174e24/8e5273b0-0c64-4e00-90c9-b9a898812b5d/wesley-tingey-gqI0kaV5j34-unsplash.jpg INSIGHTS + NEWS - When Music Labels Become Investment Funds: What Artists Must Do Next - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c0d64d2cc8fedd65b174e24/3ef9038c-573a-4a25-a865-a45794d9c621/larry-nalzaro-eHe1Jsxv-uI-unsplash.jpg INSIGHTS + NEWS - When Music Labels Become Investment Funds: What Artists Must Do Next - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c0d64d2cc8fedd65b174e24/375a8127-df59-44a5-8576-632555f711d9/pexels-markusspiske-102152.jpg INSIGHTS + NEWS - When Music Labels Become Investment Funds: What Artists Must Do Next - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c0d64d2cc8fedd65b174e24/36a6d69b-b55f-4396-88d3-aaa609efe241/pexels-rdne-7947741+LoRes.jpg INSIGHTS + NEWS - When Music Labels Become Investment Funds: What Artists Must Do Next - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wearesoundeffects.com/insights/2026/3/9/generational-labels-are-killing-growth-for-artists monthly 0.5 2026-03-09 https://images.squarespace-cdn.com/content/v1/5c0d64d2cc8fedd65b174e24/fb8a4bbb-5b4c-4c95-81ee-82f1987f0310/SFF+Title+10.6.png INSIGHTS + NEWS - GENERATIONAL LABELS ARE KILLING GROWTH FOR ARTISTS - Make it stand out ‘Why the sea on the tide, has no way of turning’ https://images.squarespace-cdn.com/content/v1/5c0d64d2cc8fedd65b174e24/b851825b-ab01-4218-8e5b-058245aa24b6/getty-images-pvxzmU62IyE-unsplash.jpg INSIGHTS + NEWS - 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BUT THEN WHAT? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wearesoundeffects.com/insights/2025/8/28/the-boxset-reimagined-from-product-to-participation monthly 0.5 2026-03-09 https://images.squarespace-cdn.com/content/v1/5c0d64d2cc8fedd65b174e24/b79490c3-70c0-43db-a7bf-e67b9d1ca2be/TSFF+19-2.png INSIGHTS + NEWS - THE BOXSET REIMAGINED: FROM PRODUCT TO PARTICIPATION - Make it stand out “I know your thoughts, they’re mine as well” https://images.squarespace-cdn.com/content/v1/5c0d64d2cc8fedd65b174e24/1756379755210-PRTS0LNIGHDVO4OTSV8L/radiohead-oknotok-box2_1800x.jpg INSIGHTS + NEWS - THE BOXSET REIMAGINED: FROM PRODUCT TO PARTICIPATION https://images.squarespace-cdn.com/content/v1/5c0d64d2cc8fedd65b174e24/1756379755211-NOEYVC6EQF2MV3F21D9I/radiohead-oknotok-box1_1200x.jpg INSIGHTS + NEWS - THE BOXSET REIMAGINED: FROM PRODUCT TO PARTICIPATION https://images.squarespace-cdn.com/content/v1/5c0d64d2cc8fedd65b174e24/1756379756291-Y3HS90IQ9HO8IOIYK7TT/radiohead-oknotok-box_1800x.jpg INSIGHTS + NEWS - THE BOXSET REIMAGINED: FROM PRODUCT TO PARTICIPATION https://images.squarespace-cdn.com/content/v1/5c0d64d2cc8fedd65b174e24/1756379756513-1L6LU42BQVAK6I69XVZO/SharedImage-72656.jpg INSIGHTS + NEWS - THE BOXSET REIMAGINED: FROM PRODUCT TO PARTICIPATION https://images.squarespace-cdn.com/content/v1/5c0d64d2cc8fedd65b174e24/b0df7577-8a30-46c6-bdea-2c4cdac5aca7/Use+Hearing+Protection+copy.JPG INSIGHTS + NEWS - THE BOXSET REIMAGINED: FROM PRODUCT TO PARTICIPATION - Make it stand out produced by Pozzoli S.p.A for WMG https://images.squarespace-cdn.com/content/v1/5c0d64d2cc8fedd65b174e24/1756379249941-V1KV3NHXLSUXIRIK6J55/RZA_009.jpeg INSIGHTS + NEWS - THE BOXSET REIMAGINED: FROM PRODUCT TO PARTICIPATION https://images.squarespace-cdn.com/content/v1/5c0d64d2cc8fedd65b174e24/1756379249997-08I5O5XELE8GRDA52LBO/RZA_028.jpeg INSIGHTS + NEWS - THE BOXSET REIMAGINED: FROM PRODUCT TO PARTICIPATION https://images.squarespace-cdn.com/content/v1/5c0d64d2cc8fedd65b174e24/1756379251021-JU1NDIVYH8YM59TTS0I6/RZA_030.jpeg INSIGHTS + NEWS - THE BOXSET REIMAGINED: FROM PRODUCT TO PARTICIPATION https://images.squarespace-cdn.com/content/v1/5c0d64d2cc8fedd65b174e24/1756379251145-L0RUPUAB2R6SYZY5IU6A/RZA_046.jpeg INSIGHTS + NEWS - THE BOXSET REIMAGINED: FROM PRODUCT TO PARTICIPATION https://images.squarespace-cdn.com/content/v1/5c0d64d2cc8fedd65b174e24/1756379252134-NY1JYHYB4JKPS7Z76TRL/RZA_052.jpeg INSIGHTS + NEWS - THE BOXSET REIMAGINED: FROM PRODUCT TO PARTICIPATION https://images.squarespace-cdn.com/content/v1/5c0d64d2cc8fedd65b174e24/1756379252218-Z86TCPO2CYANV161L6BT/RZA_071.jpeg INSIGHTS + NEWS - THE BOXSET REIMAGINED: FROM PRODUCT TO PARTICIPATION https://images.squarespace-cdn.com/content/v1/5c0d64d2cc8fedd65b174e24/1756379253091-WCHC5RONO9QUVCIRZTQD/RZA_079.jpeg INSIGHTS + NEWS - THE BOXSET REIMAGINED: FROM PRODUCT TO PARTICIPATION https://images.squarespace-cdn.com/content/v1/5c0d64d2cc8fedd65b174e24/1756379253531-P6UC6U1M7X0Z3UHX4BM0/RZA_096.jpeg INSIGHTS + NEWS - THE BOXSET REIMAGINED: FROM PRODUCT TO PARTICIPATION https://images.squarespace-cdn.com/content/v1/5c0d64d2cc8fedd65b174e24/1756379254098-3ZRAVLBHYTSACB5CQLQI/RZA_138.jpeg INSIGHTS + NEWS - THE BOXSET REIMAGINED: FROM PRODUCT TO PARTICIPATION https://images.squarespace-cdn.com/content/v1/5c0d64d2cc8fedd65b174e24/1756379254629-N17WR6D7TYPAAXIZ5U9U/RZA_131peg.jpeg INSIGHTS + NEWS - THE BOXSET REIMAGINED: FROM PRODUCT TO PARTICIPATION https://images.squarespace-cdn.com/content/v1/5c0d64d2cc8fedd65b174e24/1756379255272-7ZZO4N166XM05WWRJJ8K/RZA_136.jpeg INSIGHTS + NEWS - THE BOXSET REIMAGINED: FROM PRODUCT TO PARTICIPATION https://images.squarespace-cdn.com/content/v1/5c0d64d2cc8fedd65b174e24/1756379255666-T5SII94SXDKOR7RIBKOE/RZA_180.jpeg INSIGHTS + NEWS - THE BOXSET REIMAGINED: FROM PRODUCT TO PARTICIPATION https://images.squarespace-cdn.com/content/v1/5c0d64d2cc8fedd65b174e24/ae9ed2f4-864f-4f7f-8f28-97bd68a33b5f/deftones-superdeluxe-2_1+copy.jpg INSIGHTS + NEWS - THE BOXSET REIMAGINED: FROM PRODUCT TO PARTICIPATION - Make it stand out produced by Pozzoli S.p.A for Deftones https://www.wearesoundeffects.com/insights/2025/8/7/crm-is-back-but-dont-let-it-become-another-megaphone monthly 0.5 2025-08-07 https://images.squarespace-cdn.com/content/v1/5c0d64d2cc8fedd65b174e24/6a173935-8079-458f-86e5-5a777a20cc98/SFF+Title+10.png INSIGHTS + NEWS - CRM IS BACK – BUT DON’T LET IT BECOME ANOTHER MEGAPHONE - Make it stand out ‘I wanna feel the changes coming down’ https://images.squarespace-cdn.com/content/v1/5c0d64d2cc8fedd65b174e24/5041e90d-855d-4a5a-8776-77e027365b84/getty-images-WXCroQFBhio-unsplash.jpg INSIGHTS + NEWS - CRM IS BACK – BUT DON’T LET IT BECOME ANOTHER MEGAPHONE - Make it stand out CRM won't unlock the thoughts of the fan https://images.squarespace-cdn.com/content/v1/5c0d64d2cc8fedd65b174e24/d81d9d66-d632-4510-bbdb-b1d12ee7e53f/cash-macanaya-ezIcifWAiTQ-unsplash+crop02.jpeg INSIGHTS + NEWS - CRM IS BACK – BUT DON’T LET IT BECOME ANOTHER MEGAPHONE - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c0d64d2cc8fedd65b174e24/e6935848-99ed-4e10-b095-983cbcb4993d/Superfan+Engine.jpg INSIGHTS + NEWS - CRM IS BACK – BUT DON’T LET IT BECOME ANOTHER MEGAPHONE - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wearesoundeffects.com/insights/2025/8/7/stop-milking-superfan-and-start-moblising-them monthly 0.5 2025-08-07 https://images.squarespace-cdn.com/content/v1/5c0d64d2cc8fedd65b174e24/121099e5-8ed4-4031-bf49-f51a876ef129/Subtitle.png INSIGHTS + NEWS - STOP MILKING SUPERFAN AND START MOBLISING THEM - Make it stand out ‘Cause I’ll be the driver through and through’ https://images.squarespace-cdn.com/content/v1/5c0d64d2cc8fedd65b174e24/27510900-0554-4b4d-b108-9703961a2623/PaintTube+02.jpg INSIGHTS + NEWS - STOP MILKING SUPERFAN AND START MOBLISING THEM - Make it stand out coz its been squeezed... https://images.squarespace-cdn.com/content/v1/5c0d64d2cc8fedd65b174e24/ed019bd0-5c25-42f0-b43b-4df056074dc8/nationaal-archief-GNxhddIJJRc-unsplash.jpg INSIGHTS + NEWS - STOP MILKING SUPERFAN AND START MOBLISING THEM - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c0d64d2cc8fedd65b174e24/bd0105c3-6554-423d-a23e-6f99545f5325/kabiur-rahman-riyad-tzZn_CLBPOE-unsplash.jpg INSIGHTS + NEWS - STOP MILKING SUPERFAN AND START MOBLISING THEM - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c0d64d2cc8fedd65b174e24/916c9983-ca2f-402f-bf90-000f71769b8c/adam-whitlock-I9j8Rk-JYFM-unsplash.jpg INSIGHTS + NEWS - STOP MILKING SUPERFAN AND START MOBLISING THEM - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wearesoundeffects.com/insights/2025/8/7/how-we-built-the-superfan-engine-and-why-the-industry-needed-it monthly 0.5 2025-08-07 https://images.squarespace-cdn.com/content/v1/5c0d64d2cc8fedd65b174e24/e627b0c9-2218-4fac-bf94-ab7e9c5fe116/Screenshot+2025-08-07+at+18.53.01.png INSIGHTS + NEWS - How We Built the Superfan Engine (and Why the Industry Needed It) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c0d64d2cc8fedd65b174e24/3db9c4a2-dd59-402e-a87b-523344fddbb4/Superfan_Engine_Transparent.png INSIGHTS + NEWS - How We Built the Superfan Engine (and Why the Industry Needed It) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wearesoundeffects.com/insights/2025/6/15/the-43b-superfan-mirage-its-not-about-charging-more-its-about-connecting-more monthly 0.5 2025-08-07 https://images.squarespace-cdn.com/content/v1/5c0d64d2cc8fedd65b174e24/5bfd2712-cfd7-43cb-9f3b-9de23c17d085/SFF+Title+Page+10.png INSIGHTS + NEWS - THE $4.3B SUPERFAN MIRAGE: IT’S NOT ABOUT CHARGING MORE, IT’S ABOUT CONNECTING MORE. - Make it stand out “Let us be happy while we're still young…” https://images.squarespace-cdn.com/content/v1/5c0d64d2cc8fedd65b174e24/2f100049-658e-4390-90fa-65aba6b34838/man-wearing-black-crew-neck-shirt-reading-book-3118214+copy.jpg INSIGHTS + NEWS - THE $4.3B SUPERFAN MIRAGE: IT’S NOT ABOUT CHARGING MORE, IT’S ABOUT CONNECTING MORE. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c0d64d2cc8fedd65b174e24/a6934a4b-88a3-4f46-93f4-4ec1277497b8/pexels-nolandlive-23964441.jpg INSIGHTS + NEWS - THE $4.3B SUPERFAN MIRAGE: IT’S NOT ABOUT CHARGING MORE, IT’S ABOUT CONNECTING MORE. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wearesoundeffects.com/insights/2025/6/3/goldman-sachs-latest-music-in-the-air-report-misses-the-point-yet-again monthly 0.5 2025-08-07 https://images.squarespace-cdn.com/content/v1/5c0d64d2cc8fedd65b174e24/82bd6db8-b00c-4874-9c24-858752735815/th.jpeg INSIGHTS + NEWS - Goldman Sachs Latest 'Music in the Air' Report Misses The Point Yet Again... - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c0d64d2cc8fedd65b174e24/cc71ad2e-38c9-4fd3-8ee1-a259453cbd21/LogoBlack.png INSIGHTS + NEWS - Goldman Sachs Latest 'Music in the Air' Report Misses The Point Yet Again... - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wearesoundeffects.com/insights/2025/6/15/how-strategic-insight-quantifiable-benefits monthly 0.5 2026-03-12 https://images.squarespace-cdn.com/content/v1/5c0d64d2cc8fedd65b174e24/28e975b2-a746-4eb3-a74d-b3c1257e3b39/SFF+Title+Page+09.png INSIGHTS + NEWS - How Strategic Insight = Quantifiable Benefits - Make it stand out “They got a name for the winners the world...” https://images.squarespace-cdn.com/content/v1/5c0d64d2cc8fedd65b174e24/a23c435b-299f-4825-94eb-03137bb45a2a/Slide2.jpg INSIGHTS + NEWS - How Strategic Insight = Quantifiable Benefits - Make it stand out Does yours go up to 11? https://images.squarespace-cdn.com/content/v1/5c0d64d2cc8fedd65b174e24/6cca53aa-c147-47e0-996e-920a7d5d515e/bridge-city-downtown-37839.jpg INSIGHTS + NEWS - How Strategic Insight = Quantifiable Benefits - Make it stand out "What’s missing is the big picture"...because she's taken a... https://www.wearesoundeffects.com/insights/2025/5/1/why-music-isnt-just-a-product-and-fans-arent-just-data monthly 0.5 2025-06-15 https://images.squarespace-cdn.com/content/v1/5c0d64d2cc8fedd65b174e24/de651944-8c5b-4a5b-87ab-2ae86e368946/SFF+Title+Page+08.2.png INSIGHTS + NEWS - WHY MUSIC ISN’T JUST A PRODUCT AND FANS AREN’T JUST DATA - Make it stand out “…and sometimes is seen a strange spot in the sky...” https://images.squarespace-cdn.com/content/v1/5c0d64d2cc8fedd65b174e24/091c6850-50a0-43f6-be43-78ab4e5e6c54/angry-dark-fashion.jpg INSIGHTS + NEWS - WHY MUSIC ISN’T JUST A PRODUCT AND FANS AREN’T JUST DATA - Make it stand out what unlocks real connection, real revenue, real growth https://images.squarespace-cdn.com/content/v1/5c0d64d2cc8fedd65b174e24/8a547a15-7069-48b0-9293-8495dcb0c500/Crowd.jpg INSIGHTS + NEWS - WHY MUSIC ISN’T JUST A PRODUCT AND FANS AREN’T JUST DATA - Make it stand out "...a continuous read on how fans are reacting, emotionally, culturally, and commercially." https://images.squarespace-cdn.com/content/v1/5c0d64d2cc8fedd65b174e24/bf13deec-32b5-485e-9567-58e5e4f32cb3/mark-konig-ECGv8s2IPG0-unsplash.jpg INSIGHTS + NEWS - WHY MUSIC ISN’T JUST A PRODUCT AND FANS AREN’T JUST DATA - Make it stand out Coz its a route sign, about navigation…get it? https://www.wearesoundeffects.com/insights/2025/4/23/sound-effects-invited-to-speak-at-musicbiz-2025 monthly 0.5 2025-06-16 https://www.wearesoundeffects.com/insights/2025/4/17/lots-of-talk-about-the-riaas-numbers-and-what-they-mean monthly 0.5 2025-06-16 https://images.squarespace-cdn.com/content/v1/5c0d64d2cc8fedd65b174e24/690ec4be-a3e7-40dd-ac35-36b85d01abf4/RIAA-logo.png INSIGHTS + NEWS - Lots of talk about the RIAA's numbers and what they mean. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wearesoundeffects.com/insights/2025/4/16/the-most-valuable-thing-you-own-and-you-just-handed-it-over monthly 0.5 2025-06-15 https://images.squarespace-cdn.com/content/v1/5c0d64d2cc8fedd65b174e24/9fd40456-3fe2-46c5-bdc7-ca86c8d77c1f/SFF+Title+Page+07.png INSIGHTS + NEWS - The Most Valuable Thing You Own, And You Just Handed It Over!? - Make it stand out “Build on up, don't break the chain…” https://images.squarespace-cdn.com/content/v1/5c0d64d2cc8fedd65b174e24/c035a7c1-ba7d-430f-89a1-854bae80c402/tim-mossholder-vdhNO4mGQ14-unsplash+Small.jpg INSIGHTS + NEWS - The Most Valuable Thing You Own, And You Just Handed It Over!? - Make it stand out you need help, Sound Effects is here to do just that. https://images.squarespace-cdn.com/content/v1/5c0d64d2cc8fedd65b174e24/71284620-502a-4fc5-a410-62536d5443ab/Screenshot+2025-06-12+at+15.08.48.png INSIGHTS + NEWS - The Most Valuable Thing You Own, And You Just Handed It Over!? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c0d64d2cc8fedd65b174e24/737e2a50-f8a9-45a7-b7f8-5f65866ea39e/Screenshot+2025-06-12+at+15.08.59.png INSIGHTS + NEWS - The Most Valuable Thing You Own, And You Just Handed It Over!? - Make it stand out why would you do that? https://images.squarespace-cdn.com/content/v1/5c0d64d2cc8fedd65b174e24/75e0df02-d922-421d-ac5f-a22f3705299d/brett-jordan-mS20cgMWaPw-unsplash.jpg INSIGHTS + NEWS - The Most Valuable Thing You Own, And You Just Handed It Over!? - Make it stand out are you really listening to the fans? https://images.squarespace-cdn.com/content/v1/5c0d64d2cc8fedd65b174e24/d4220309-375c-4c20-944e-3c6af9d7ce34/Screenshot+2025-06-15+at+15.55.15.png INSIGHTS + NEWS - The Most Valuable Thing You Own, And You Just Handed It Over!? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c0d64d2cc8fedd65b174e24/0668f8c1-acf3-47bb-b36f-5a285a4dadfe/Screenshot+2025-06-12+at+15.08.30.png INSIGHTS + NEWS - The Most Valuable Thing You Own, And You Just Handed It Over!? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wearesoundeffects.com/insights/2025/6/16/spotifys-annual-loud-amp-clear-report-is-a-masterclass-in-cherry-picked-stats-and-mythmaking monthly 0.5 2025-06-16 https://images.squarespace-cdn.com/content/v1/5c0d64d2cc8fedd65b174e24/e82b9e67-54a3-4d2b-968d-d8d9b5ef9f6d/Spotify_logo_with_text.svg.png INSIGHTS + NEWS - Spotify’s annual Loud & Clear report is a masterclass in cherry picked stats and mythmaking. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wearesoundeffects.com/insights/2025/6/15/burning-budget-vs-building-a-fanbase-your-call monthly 0.5 2025-06-15 https://images.squarespace-cdn.com/content/v1/5c0d64d2cc8fedd65b174e24/f95969d0-e85a-4107-a3aa-f704b74e7c5c/SFF+Title+Page+06.png INSIGHTS + NEWS - Burning Budget vs. Building a Fanbase – Your Call - Make it stand out “…must I dream and always see your face?” https://images.squarespace-cdn.com/content/v1/5c0d64d2cc8fedd65b174e24/6afdf344-b351-4634-8bc4-3c0b038cd901/pexels-hikaique-307847+LoRes.jpg INSIGHTS + NEWS - Burning Budget vs. Building a Fanbase – Your Call - Make it stand out coz he's focusing on you...you know, like targeting? https://images.squarespace-cdn.com/content/v1/5c0d64d2cc8fedd65b174e24/63847f75-cb07-45e5-8a9d-e1a7f96cf556/pexels-pavel-danilyuk-7429589.jpg INSIGHTS + NEWS - Burning Budget vs. Building a Fanbase – Your Call - Make it stand out coz they've been expertly positioned...get it? https://images.squarespace-cdn.com/content/v1/5c0d64d2cc8fedd65b174e24/14aa7bcb-db84-4a38-948c-c769193f95cc/pexels-daniel-reche-718241-3601097.jpg INSIGHTS + NEWS - Burning Budget vs. Building a Fanbase – Your Call - Make it stand out well done, you’ve just admitted you have no strategy https://www.wearesoundeffects.com/insights/2025/6/15/putting-the-word-strategy-after-the-word-digital-dont-make-it-strategy-mate monthly 0.5 2025-08-28 https://images.squarespace-cdn.com/content/v1/5c0d64d2cc8fedd65b174e24/5a21cd3a-d55b-459f-878d-da4032ca2693/SFF+Title+Page+03.png INSIGHTS + NEWS - PUTTING THE WORD ‘STRATEGY’ AFTER THE WORD ‘DIGITAL’ DON’T MAKE IT STRATEGY, MATE! - Make it stand out 'now you're not satisfied, with what you're being put through...' https://images.squarespace-cdn.com/content/v1/5c0d64d2cc8fedd65b174e24/9a1db4c2-b8c7-4cfb-976a-66035312382d/pexels-doubleseven-736355.jpg INSIGHTS + NEWS - PUTTING THE WORD ‘STRATEGY’ AFTER THE WORD ‘DIGITAL’ DON’T MAKE IT STRATEGY, MATE! - Make it stand out emotive, individualistic nature of music demands strategic planning. https://images.squarespace-cdn.com/content/v1/5c0d64d2cc8fedd65b174e24/4fb3884d-96cc-4734-af0f-bb36bf55b810/pexels-thibault-trillet-44912-167580.jpg INSIGHTS + NEWS - PUTTING THE WORD ‘STRATEGY’ AFTER THE WORD ‘DIGITAL’ DON’T MAKE IT STRATEGY, MATE! - Make it stand out ...deeply engaged, emotionally invested... https://images.squarespace-cdn.com/content/v1/5c0d64d2cc8fedd65b174e24/38f55b2b-d46e-474e-bc1b-a41b6460259f/Bloc+copy.jpg INSIGHTS + NEWS - PUTTING THE WORD ‘STRATEGY’ AFTER THE WORD ‘DIGITAL’ DON’T MAKE IT STRATEGY, MATE! - Make it stand out Uncovering https://images.squarespace-cdn.com/content/v1/5c0d64d2cc8fedd65b174e24/784af501-ce8c-492d-a6e5-90cc170456c2/pexels-spemone-62171-1318085.jpg INSIGHTS + NEWS - PUTTING THE WORD ‘STRATEGY’ AFTER THE WORD ‘DIGITAL’ DON’T MAKE IT STRATEGY, MATE! - Make it stand out Most ‘marketing’ people are in fact product managers! https://www.wearesoundeffects.com/insights/2025/6/15/music-catalogue-is-bollocks monthly 0.5 2025-06-15 https://images.squarespace-cdn.com/content/v1/5c0d64d2cc8fedd65b174e24/c5ec6430-fc8e-4a2e-b8d6-620a15d4cf82/fca8a9ed-7226-4605-93aa-eaf52edc2e0e.jpg INSIGHTS + NEWS - MUSIC CATALOGUE IS BOLLOCKS! - Make it stand out created by Pozzoli S.p.A https://images.squarespace-cdn.com/content/v1/5c0d64d2cc8fedd65b174e24/a9d0e5a6-7be4-4fc0-be2a-6e6248b3ee5b/pexels-olly-3769725+copy.jpg INSIGHTS + NEWS - MUSIC CATALOGUE IS BOLLOCKS! - Make it stand out contemporary and relevant to their life at that point of discovery https://images.squarespace-cdn.com/content/v1/5c0d64d2cc8fedd65b174e24/3cd356c9-f290-44de-820b-06023bb0fccf/mars-volta-boxset.jpg INSIGHTS + NEWS - MUSIC CATALOGUE IS BOLLOCKS! - Make it stand out created by Pozzoli S.p.A for The Mars Volta https://images.squarespace-cdn.com/content/v1/5c0d64d2cc8fedd65b174e24/1749991976688-CO8WCEGC9QH6FEGUCCQV/CheckYaHead+10.jpeg INSIGHTS + NEWS - MUSIC CATALOGUE IS BOLLOCKS! https://images.squarespace-cdn.com/content/v1/5c0d64d2cc8fedd65b174e24/1749991976837-4JC7359PAYHB0DWD9IIY/CheckYaHead+11%29.jpeg INSIGHTS + NEWS - MUSIC CATALOGUE IS BOLLOCKS! https://images.squarespace-cdn.com/content/v1/5c0d64d2cc8fedd65b174e24/1749991832199-JH6J4CHNWLEJJQSPG9VZ/IMG_7829.JPG INSIGHTS + NEWS - MUSIC CATALOGUE IS BOLLOCKS! https://images.squarespace-cdn.com/content/v1/5c0d64d2cc8fedd65b174e24/1749991831538-PZIUR8Y1Q4LYZCJK65YN/IMG_7797.JPG INSIGHTS + NEWS - MUSIC CATALOGUE IS BOLLOCKS! https://images.squarespace-cdn.com/content/v1/5c0d64d2cc8fedd65b174e24/1749991839466-HSHHRCIH6LA4LLN9LGJK/IMG_7823.JPG INSIGHTS + NEWS - MUSIC CATALOGUE IS BOLLOCKS! https://images.squarespace-cdn.com/content/v1/5c0d64d2cc8fedd65b174e24/1749991978293-Y76K3Q1A5HYSV0FM2VAU/CheckYaHead+16%29.jpeg INSIGHTS + NEWS - MUSIC CATALOGUE IS BOLLOCKS! https://images.squarespace-cdn.com/content/v1/5c0d64d2cc8fedd65b174e24/1749991839627-1WGVNKM914FNCXKZ37J2/IMG_7689.JPG INSIGHTS + NEWS - MUSIC CATALOGUE IS BOLLOCKS! https://images.squarespace-cdn.com/content/v1/5c0d64d2cc8fedd65b174e24/1749991824843-QPUFHCWHJ1MC7QX4NN98/IMG_7835.JPG INSIGHTS + NEWS - MUSIC CATALOGUE IS BOLLOCKS! https://images.squarespace-cdn.com/content/v1/5c0d64d2cc8fedd65b174e24/1749991980664-X73N4AR6JM2QPAS5DOTH/CheckYaHead+34%29.jpeg INSIGHTS + NEWS - MUSIC CATALOGUE IS BOLLOCKS! https://images.squarespace-cdn.com/content/v1/5c0d64d2cc8fedd65b174e24/1749991825518-UDP8CV5QJYNV4Y6JL66M/IMG_7836.JPG INSIGHTS + NEWS - MUSIC CATALOGUE IS BOLLOCKS! https://images.squarespace-cdn.com/content/v1/5c0d64d2cc8fedd65b174e24/1749991975268-S1W4JTEHIOEE6XEW3CU9/CheckYaHead+37.jpeg INSIGHTS + NEWS - MUSIC CATALOGUE IS BOLLOCKS! https://images.squarespace-cdn.com/content/v1/5c0d64d2cc8fedd65b174e24/1749991975257-OO9W0EHYH9BOWIR8HY80/CheckYaHead+25%29.jpeg INSIGHTS + NEWS - MUSIC CATALOGUE IS BOLLOCKS! https://images.squarespace-cdn.com/content/v1/5c0d64d2cc8fedd65b174e24/1749991979606-8E7C29GH287709PHA132/CheckYaHead+43.jpeg INSIGHTS + NEWS - MUSIC CATALOGUE IS BOLLOCKS! https://www.wearesoundeffects.com/insights/2025/6/12/we-saw-the-futureapparently-some-didnt-listen monthly 0.5 2025-06-15 https://images.squarespace-cdn.com/content/v1/5c0d64d2cc8fedd65b174e24/9fb81c9a-d9e7-41be-a267-a6a4f69db2cc/SFF+Title+Page+04.png INSIGHTS + NEWS - WE SAW THE FUTURE…APPARENTLY SOME DID’NT LISTEN - 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Whatever it is, the way you tell your story online can make all the differenc. https://images.squarespace-cdn.com/content/v1/5c0d64d2cc8fedd65b174e24/b227f4b9-4e55-47e2-ac2f-1dc4e0046c90/millenial2.jpg INSIGHTS + NEWS - Less WHAT, but a lot more WHY please! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wearesoundeffects.com/insights/2024/9/26/the-problem-with-superfandom monthly 0.5 2024-10-09 https://images.squarespace-cdn.com/content/v1/5c0d64d2cc8fedd65b174e24/5332c48d-a4fb-4e24-85f3-afde2ad0339e/TheSuperfanFormula01.png INSIGHTS + NEWS - The Problem With Superfandom... - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c0d64d2cc8fedd65b174e24/43ccf342-9052-450c-82ed-b428d00d9ebc/Picture2.2.jpg INSIGHTS + NEWS - The Problem With Superfandom... - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c0d64d2cc8fedd65b174e24/f0fb3099-9793-47fb-a9fc-8266a9610925/picture4.jpg INSIGHTS + NEWS - 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GET USED TO IT. https://www.wearesoundeffects.com/insights/2020/7/15/how-to-capture-audiences-via-brand-storytelling monthly 0.5 2024-11-13 https://images.squarespace-cdn.com/content/v1/5c0d64d2cc8fedd65b174e24/1594817314865-PRYNSR78R2XSENCBJSHL/FanCapture+Brand+Storytelling.jpg INSIGHTS + NEWS - HOW TO CAPTURE AUDIENCES VIA BRAND STORYTELLING - the best brand stories have the audience as the pragmatist https://images.squarespace-cdn.com/content/v1/5c0d64d2cc8fedd65b174e24/1594818083061-LH4QHS22WK8R5FOKP749/alberto-bigoni-Qb5kevV1Oh4-unsplash.jpg INSIGHTS + NEWS - HOW TO CAPTURE AUDIENCES VIA BRAND STORYTELLING - Music is about everyday human stories or a collective fandom built around shared ideals and experiences. https://www.wearesoundeffects.com/insights/2020/7/10/millennial-gen-z-redundant-terms monthly 0.5 2024-11-13 https://images.squarespace-cdn.com/content/v1/5c0d64d2cc8fedd65b174e24/1594399440937-ZWOIBQQUEYWNI9N2JQM3/Milleninial%2BGenZ%3DRedundantTerms.jpg INSIGHTS + NEWS - MILLENNIAL + GEN Z = REDUNDANT TERMS! - MILLENNIAL + GEN Z = REDUNDANT TERMS! https://images.squarespace-cdn.com/content/v1/5c0d64d2cc8fedd65b174e24/1594411789172-GMHEI4RDO7AAKK03H98A/GenZ%2BMillennialreach.jpg INSIGHTS + NEWS - MILLENNIAL + GEN Z = REDUNDANT TERMS! - “focusing on millennials is a stupid, stupid approach to segmentation” Mark Ritson https://images.squarespace-cdn.com/content/v1/5c0d64d2cc8fedd65b174e24/1594412282098-WRVCQTJCCLUTKLOUNQF0/GenerationZ.jpg INSIGHTS + NEWS - MILLENNIAL + GEN Z = REDUNDANT TERMS! https://www.wearesoundeffects.com/insights/2020/7/15/its-not-just-about-the-whatits-all-about-the-why monthly 0.5 2020-07-15 https://images.squarespace-cdn.com/content/v1/5c0d64d2cc8fedd65b174e24/1594811997538-O8XGTN0JLZTPFLWF5EIO/image-asset.jpeg INSIGHTS + NEWS - IT’S NOT JUST ABOUT THE WHAT…IT’S ALL ABOUT THE WHY https://images.squarespace-cdn.com/content/v1/5c0d64d2cc8fedd65b174e24/1594810485786-M6PAGQYP2TAXUKYVHACP/image-asset.jpeg INSIGHTS + NEWS - IT’S NOT JUST ABOUT THE WHAT…IT’S ALL ABOUT THE WHY https://www.wearesoundeffects.com/insights/2020/7/6/is-music-an-untapped-resource-for-brands monthly 0.5 2020-07-15 https://images.squarespace-cdn.com/content/v1/5c0d64d2cc8fedd65b174e24/1594055340084-RG0ZMQ9PZVMF36B4X5WQ/FansMusicSport.png INSIGHTS + NEWS - WHY IS MUSIC AN UNTAPPED RESOURCE FOR BRANDS? https://images.squarespace-cdn.com/content/v1/5c0d64d2cc8fedd65b174e24/1594056125228-DII16PDSCYXO3RMS59P9/alfonso-scarpa-e12EkMYv44U-unsplash.jpg INSIGHTS + NEWS - WHY IS MUSIC AN UNTAPPED RESOURCE FOR BRANDS? https://www.wearesoundeffects.com/insights/2020/7/3/the-storytelling-secret-dont-think-consumers-or-customers-think-audiences monthly 0.5 2024-09-30 https://images.squarespace-cdn.com/content/v1/5c0d64d2cc8fedd65b174e24/1593777058265-E0ZT0RWD0RDT4YTSPMYZ/StorytellingForBrands.jpg INSIGHTS + NEWS - THE STORYTELLING SECRET: DON’T THINK CONSUMERS OR CUSTOMERS. 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